The Most Dangerous Listing Agent in Cabo Real Estate? The One Who Tells You What You Want to Hear

One of the hardest conversations in real estate is telling a seller their property is overpriced.

Recently, I had somebody reach out about listing a home. There’s a little more context to the story, but the reality is this: I referred him to another agent who specializes in that specific area and has a proven track record there. Instead of understanding that he was being connected with someone who could likely do a better job, he became offended.

The truth is, inventory in that area is extremely high right now. Buyers have options. A lot of options.

When we sent over comparable sales and pricing recommendations, I have a strong feeling another agent had already promised him something different — a higher list price, a faster sale, and a better outcome. Unfortunately, this happens all the time in Cabo real estate.

Some agents will tell sellers exactly what they want to hear just to win the listing.

The problem is that the market eventually tells the truth.

In this particular case, I would not be surprised if the property ends up listed close to a million dollars over realistic market value. And if that happens, there’s a very good chance the home sits on the market for a year or longer while competing inventory continues to pile up.

This is why pricing strategy matters so much.

The first negotiation in real estate is not with the buyer — it’s with the seller.

A good agent should protect a seller from chasing unrealistic numbers that ultimately hurt the property’s momentum, market perception, and final sales price. Overpriced listings often become stale listings. Buyers start wondering what’s wrong with the property. Price reductions begin stacking up. Eventually, sellers end up negotiating from a weaker position than if they had priced correctly from day one.

What many sellers fail to realize is that sometimes the best thing an agent can do is be honest.

In this case, the agent I referred him to is an absolute beast in that market and would likely do an incredible job — if the seller is willing to price the property correctly.

At the end of the day, I genuinely hope the seller succeeds and gets his property sold. But I also hope he listens to realistic market data instead of promises designed simply to secure a listing agreement.

Because in markets with heavy inventory, pricing isn’t marketing.

Pricing is strategy.

If you’re thinking about buying or selling property in Cabo and want honest, data-driven advice instead of inflated promises, contact Fletcher Wheaton at REmexico Real Estate or email fletcher@remexico.com.